Description:

Using data from The Canadian Podcast Listener study – the largest and longest-running survey of podcast listeners in Canada – Matt will lay the foundation on which to grow your audience; understanding what listeners are out there, how they listen (or watch!) podcasts, and how they discover new ones. 

For podcasters, having an understanding of the larger ecosystem in which your podcast exists can help you make more informed decisions for the long-term benefit of your show. For advertisers, psychographics on the listeners and watchers you are reaching provides additional context to your campaigns that is unavailable through campaign measurement tools.