ABOUT

Matt Hird is the Vice-President of Research at Signal Hill Insights, where he leads some of the most respected studies in the audio space, including The Canadian Podcast Listener and Radio on the Move. With more than 15 years of experience in media research—spanning roles at CBC, Pacific Content, Bell Media, and Rogers—Matt brings deep insight into how audiences engage with audio content.

Known for his rigorous approach to data and his ability to translate complex research into actionable strategies, Matt works closely with brands, publishers, and agencies to measure podcast impact and listener behavior. A passionate advocate for podcasting, he’s helping shape the way we understand and grow the medium in Canada and beyond.