Description:

Most creators treat YouTube like a lottery. Post, hope, refresh, repeat. The channels that actually grow are the ones who treat it like a science lab.

Grace Miller has spent her career being paid to fail. She founded the Failure & Experimentation department at the Diary of a CEO podcast with Steven Bartlett and now runs the same system on her own channel in public, week by week.

In this session she'll break down how to turn vague instincts into experiments you can actually learn from. What to test first when you have no audience and no data. How to tell the difference between a format problem, a packaging problem and a distribution problem. Why the fastest growing channels are usually the ones most comfortable being wrong out loud.

Expect real experiments, real numbers, and the failures that taught her more than the wins.

You'll leave with:

• A repeatable framework for designing and running content experiments

• A clear view of which metrics tell you something and which just make you feel busy

• Permission to publish things that might not work