Description:

This session will take a deep dive into the creative and strategic process behind launching Canardian’s two seasons, offering an honest look at what worked well, what fell short, and the specific adjustments that led to greater success the second time around. It will also examine how a surge in Canadian pride has created unique opportunities for creators, sharing practical strategies for tapping into that cultural momentum to grow audiences and increase engagement. Finally, the discussion will highlight why cultivating a loyal Canadian fanbase is essential for long-term sustainability, not only to strengthen a show’s roots at home but also to amplify its impact on the global stage.